Jet Blue Essay Example | Topics and Well Written Essays - 500 words

Jet Blue - Essay Example Entertainment options were introduced and more travel destinations were opened to add convenience to travelers. It operates 75 flights to 7 cities in 22 states in U.S, and Puerto Rico, Mexico, Caribbean and Latin America. Their fleets consist of 127 units of Airbus and 190 units of 53 Embraer Aircrafts and the number of aircrafts is ever increasing. At present, JetBlue Airways employs 12,080 employees and is able to achieve sales growth of USD $4.1b in 2011 to USD$4.6B in 2012(Bloomberg Businessweek. 2013). It has displayed operational efficiency as it was also able to drive down administrative expenses and cost of sales from 4.88% to 4.48% that attributed for its bottom-line growth, report stated. Market data showed USD $5.98 per share whereas competitors are priced higher, for example, $49.52 for Alaska Air, its closest rival. Inasmuch as the company hires a big number of multi-levels of employees which are expected to come from different races and ideologies, cultural differences always subsist. Due to this, problems exist when cultural views are not understood. It is assumed that due to the technicality of airlines operation, there is a high context culture. This means the communicators assume a great commonality of knowledge and views so that less is spelled out explicitly and much more is communicated in indirect ways.† (â€Å"Cultural differences† n.d.) For instance, management maintains a â€Å"cohesive culture and visible leadership†. At JetBlue corporate responsibility are more than just donations to charitable institutions, but by creating programs to develop the environment, the youth, and the community (JetBlue Corporate Responsibility .2013). The expertise of JetBlue’s manager contributed largely to the success of the airline company. Being a second mover, the strategy of low cost airline has been a tried and tested formula for